Press Releases

BUSINESSES SEE SUCCESS IN GOING MOBILE NOW WITH UNITY MOBILE’S EASY-TO-USE SERVICE

UNITY Mobile Makes Mobile a Cost-Effect Way to Reach New Customers, Reinforce Brands, and Deliver the Highest Quality User Experience - Now with a No-Risk 30-Day Free Trial

St. Petersburg, Florida, and Prague, Czech Republic - May 5, 2009 - UNITY Mobile announces a major expansion of its easy to use mobile services that help companies immediately reach and monetize the mobile channel and leverage web investments and activities. Mobile delivers businesses the fastest and most economical way to develop an additional customer channel with a penetration rate of more than 80 percent in the U.S. market. Starting today, UNITY Mobile lets any business try the service and see how easy it is with a 30-day free trial.

“UNITY Mobile provided us with the easiest and fastest way to enter the mobile world. This now allows us to not only reach our devoted customer base, but also to reach new customers looking for our style of women’s clothing,” Athelia “CK” Woolley, owner, Shabby Apple. “In terms of what we can now offer, the possibilities seem endless. We can contact our customers via SMS to notify them of new dresses, promote sales and offer immediate purchase options so they can buy what they see right away.”

UNITY Mobile makes mobile publishing easy for anyone, with an innovative technology packaged as an easy-to-use service. With UNITY Mobile, any organization can:

• Be Mobile In A Day: Easy and intuitive tools to create new sites with unlimited flexibility, and a broad range of design templates that enable virtually unlimited pages and user experiences, make going mobile very easy and quick. Sites and applications are optimized for mobile and web-based search engines and key words can be applied to refine discovery.
• Manage: Many businesses use video or photos on their Websites Now, they can easily extend rich media to their mobile services with UNITY Mobile’s integrated media management and transcoding service. Simply upload the content and it’s configured to work on any device that supports media.
• Distribute: Using UNITY’s fully integrated SMS campaign manager, businesses can easily engage in regular interactive text communications with their constituencies. They can also include store locations and maps, or even video and audio communications. For example,
  • a bank can send out SMS messages with balance updates and attach a link to an optimized mobile site for mobile banking;
  • real estate firms can simple use key words on sale signs so their clients can now receive unlimited information with a single short code;
  • dentists can send out appointment reminders and include a downloadable application that provides general or patient-specific information to access anytime right from the phone; and retailers can send out an SMS about a sale and include a link to a coupon.
• Monetize: Just as on the web, companies can extend purchasing opportunities directly to their customers. Whether services or products, mobile subscribers can safely and confidently buy goods or services wherever they are. Businesses can extend their transactional range, offering customers more opportunities to purchase regardless of location.
• Incorporate RSS & Information Feeds: UNITY Mobile provides easy to use widgets, such as maps, click to call, RSS feeds from existing web services and more. Once created, publishers can modify mobile services simply connecting to existing web services for seamless consumer experiences across web and mobile platforms.
• Analyze for ROI: High-performance, real-time analytics enable publishers to review data on many layers – from individual users to platform groups to device groups. No mobile analytics package offers more.
• Integrate with Current Systems: UNITY can easily connect mobile services with existing back office operations, such as content management, advertising, payments and web-based user log in process.

“We are offering all business the most cost-effective solution to enter the rapidly growing mobile channel – one that delivers enormous business value, is highly measurable, and extremely cost effective,” said Daniel West, CEO, UNITY Mobile. “We recognized that mobile would follow the same innovation path as web services and we set out to make going mobile accessible for any organization by offering a high value, technology-backed service that is flexible and scalable to virtually any need.”

The size of the mobile market continues to grow, offering businesses of all types with a large audience that is experiencing the Internet and applications in a whole new way. In 2009, analyst firm ABI expects mobile subscriptions to reach 4.3 billion and, by 2013, reach almost 5.4 billion

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UNITY MOBILE BREAKS DOWN BARRIERS TO MOBILE AUDIENCES FOR ALL BUSINESSES

As the demand for fast, easy access to mobile consumers continues to rise, UNITY Mobile launches a comprehensive subscription service to deliver the results companies expect

St. Petersburg, Florida and Prague, Czech Republic, November 19, 2008 - Today, UNITY Mobile unveils the market’s most comprehensive service designed to help organizations of any size or budget quickly and easily engage mobile consumers worldwide. Now, all organizations can easily create compelling user experiences and manage sophisticated mobile operations.

The subscription-based service combines an easy-to-use, Web-based interface with a powerful and proven mobile service infrastructure. UNITY Mobile delivers feature-rich modules for creating, managing and delivering exciting mobile Internet sites, advanced mobile applications and unlimited SMS campaigns, along with powerful real-time reporting and service analytics, mobile CRM, and advanced distribution tools used to engage and interact with broad constituencies.

“The days of confusion, complexity and high cost are over. We enable organizations of all sizes to create and publish any media or message to highly targeted consumers - on any device, network or operating system – without the need for specialized training or expensive, custom-built technologies,” said Daniel West, CEO of UNITY Mobile. “The future of the Internet is being significantly shaped by mobility, and we designed UNITY Mobile to be the foundation for organizations to reach their potential in the mobile channel. There is no limit to the number of services an organization can offer, or what combinations an organization can manage, through the service. New customers simply register, set up any number of mobile services or campaigns with easy-to-use tools, and publish to go live.”

Key aspects of UNITY Mobile include:

Seamless integration with existing Web services and operations - The highly scalable and sustainable service is designed to leverage existing investments in Web technologies, processes and content, providing the unlimited flexibility needed for fast-changing mobile environments.

Affordable Pricing Packages – Publishers can easily create, publish and manage mobile Internet sites, mobile applications and SMS campaigns, all elegantly integrated to meet the needs of today’s multiplatform marketing strategies. Introductory pricing for complete packages starts at $99.

Integrated Advertising – For organizations looking to monetize mobile operations through advertising, UNITY Mobile delivers high-CPM ad rates through established ad sales networks as well as CPC-based advertising.

Rich Media – UNITY Mobile powers both streaming and on-demand video and audio content in addition to graphics, text and feeds. Service packs include everything needed for hosting, transcoding and optimized content delivery.

Real-Time Reporting and Analytics – UNITY Mobile’s advanced services platform captures detailed data from operations and delivers information in a format that includes highly detailed user and operational analytics, real-time service reporting and tools to help optimize media strategies and boost overall performance.

The UNITY Mobile team brings deep domain knowledge and experience, the result of working with network operators and publishers since 2001, across media, entertainment and consumer verticals in North America, Europe and the Middle East. UNITY Mobile delivers advanced technology in an easy-to-use, Web-based interface - technology previously accessible only by large organizations with deep resources and highly specialized skills to manage highly customized solutions. This innovative technology is paired with a disruptive business model, designed to remove all barriers for organizations of any type and size. Already, hundreds of companies have registered to use the service and uptake is rapidly growing.