UNITY Mobile Significantly Expands Global Reach and Availability with 7 Additional Languages
Hosters, Developers and Publishers in BRIC and other regions able to natively access UNITY’s Platform
February 7, 2011: London, U.K; New York, USA; Tampa, USA; Prague, Czech Republic: UNITY Mobile announced today the release of an expanded language platform, now supporting a total of eight languages, enabling businesses worldwide to mobilize their presence on the web. The platform has now been localized for the Portuguese, Russian, Chinese (Mandarin), German, Czech, Polish, and Spanish markets.
“In rapidly growing markets such as South America, China, and India, the mobile phone is becoming the P.C.” said Thomas Wittig, CEO of UNITY Mobile. “By rendering our platform in these additional languages, UNITY is expanding into core BRIC markets, which are currently experiencing the fastest growth rate for mobile handsets.”
With the launch of UNITY’s platform in additional languages, partners in developed and emerging markets are able to offer completely localized services and experience better growth rates in their mobile publisher base.
During 2011, UNITY Mobile’s premium platform has been adopted very rapidly in various industries such as digital marketing agencies, hosting services, telecommunication, and publishers who deliver a broad set of services for small and medium size businesses. UNITY provides a powerful, easy to use, low cost way for small business to participate immediately in the mobile momentum. “Mobile Internet adoption has clearly taken off in all markets, for consumers as well as businesses. By expanding its language base, UNITY now offers businesses an innovative and yet easy way to attract and keep customers,” concluded Mr. Wittig.
To reach out further into the community, UNITY Mobile has recently been made available on major distribution hubs such as Google Chrome Web Store, Parallels Plesk Power Pack and others. UNITY Mobile continues to establish the standard in mobile site management, creation, publishing, and mobile website optimization business models.
About UNITY Mobile:
UNITY Mobile is a cloud-based mobile services provider that enables organizations to easily leverage Internet strategies and operations directly in the mobile channel. UNITY’s innovative publishing, management and marketing platform enables brands and advertisers to rapidly build on core digital media investments and processes and seamlessly access new mobile audiences. For further information, please visit www.unitymobile.com
UNITY’s Device Recognition System Provides Optimum Mobile Web User Experience
UNITY Mobile Platform Massively Enhances Mobile Web User Experiences for Thousands of Devices
UNITY Mobile enables optimized mobile viewing experience for thousands of devices with Device Management System
January 17, 2012, St Petersburg, Florida and Prague, Czech Republic: UNITY Mobile added an additional 130 new devices to its Device Management System, which enables automatic recognition of mobile devices and renders an optimal viewing experience for mobile web users. UNITY Mobile’s Device Management System now maintains an extensive repository, which can detect, read and service several thousands of different mobile devices.
Mobile web publishers can benefit from this in various ways:
• Customers no longer need to worry about different device categories or operating systems. Instead they can create and publish a website once, and the platform automatically provides an optimized viewing experience of the content.
• In addition, detailed analytics deliver up to date information about the profile of devices which are accessing the system, providing valuable information for the mobile marketers.
• With a recent update to the Device Management Recognition System to include an additional 130 devices, UNITY Mobile can now recognize over 4260 devices.
“Our publishers and partners want to focus on their business and customers and not worry about the different and fast changing mobile technologies. The extensive device recognition capability in our platform is another compelling advantage for our clients, and allows publishers to focus on their content, message and customer relations. The mobile web is a great way for small businesses to win, attract and retain a loyal and profitable customer base.” said Thomas Wittig, CEO at UNITY Mobile.
“Publishers and marketers do not need programming skills to build mobile web pages,” Wittig continued. “Smart phone usage is clearly increasing at an accelerated rate, however there are still various device categories and operating systems as well as a vast blue ocean of feature phones.”
About UNITY Mobile:
UNITY Mobile is a cloud-based mobile services provider that enables organizations to easily leverage Internet strategies and operations directly in the mobile channel. UNITY’s innovative publishing, management and marketing platform enables brands and advertisers to rapidly build on core digital media investments and processes and seamlessly access new mobile audiences. For further information, please visit www.unitymobile.com
Headquarters / EU Office: Na hrebenech II 1718/8, Praha 4 14700, Czech Republic
T: +420.226.003.400
US Office: 11500 9th St N, Ste 100, St. Petersburg, FL 33716, USA
T: +1.888.519.8561
Richard Moravec, Marketing Manager
moravec(a)unitymobile.com
UNITY Mobile now available in Google Chrome Web Store
UNITY Mobile enables easy and powerful web publishing right within Google Chrome Web Store
January 11, 2011: St Petersburg, Florida and Prague, Czech Republic: The UNITY Mobile platform can now easily be installed to Chrome browsers directly from the Google Chrome Web Store. With a single-sign-on, UNITY Mobile provides an easy way to access the platform with a Google ID and authentication. Customers can easily set up and manage their mobile websites.
“This is another example of the highly scalable UNITY Mobile platform helping businesses participate in the mobile momentum, without significant infrastructure and IT investment,” said CEO of UNITY Mobile, Thomas Wittig.
The easy-to-use editor, QR code generation, distribution and campaign management and analytics make UNITY Mobile a powerful tool for mobile publishing and marketing. Existing websites can be imported, edited and published as mobile web sites. Customers can choose between different service plans and publish mobile websites quickly without programming skills: “Quick Start” with a simple and easy-to-use editor and “Engage” for more comprehensive editing, publishing and analytics.
Visit UNITY on the Google Chrome Store Now
About UNITY Mobile:
UNITY Mobile is a cloud-based mobile services provider that enables organizations to easily leverage Internet strategies and operations directly in the mobile channel. UNITY’s innovative publishing, management and marketing platform enables brands and advertisers to rapidly build on core digital media investments and processes and seamlessly access new mobile audiences. For further information, please visit www.unitymobile.com
Headquarters / EU Office: Na hrebenech II 1718/8, Praha 4 14700, Czech Republic
T: +420.226.003.400
US Office: 11500 9th St N, Ste 100, St. Petersburg, FL 33716, USA
T: +1.888.519.8561
Richard Moravec, Marketing Manager
moravec(a)unitymobile.com
UNITY Mobile Cloud Services to Parallels Plesk 10.4 Customers
New Parallels Plesk Power Pack Release Brings UNITY Mobile Cloud Services to Plesk 10.4 Customers
UNITY Mobile Available in Every Power Pack Delivered for both Windows and Linux Customers
January 9, 2012: St Petersburg, Florida and Prague, Czech Republic: UNITY Mobile builds on their relationship with Parallels by including cloud-based mobile content creation, publishing and management services in the Plesk Power Pack 10.4. UNITY Mobile's product joins other key products available in the Power Pack, including Parallels Mobile Server Manager, Tomcat, ColdFusion, MSSQL, and Kaspersky.
UNITY Mobile is providing the UNITY One package for two domains as part of the Plesk Power Pack offer. The UNITY One package is ideal for businesses that need to quickly and professionally offer mobile websites with all the relevant features such as click to call and click to map supported; enabling SMBs to interact with their audience through mobile phones. The UNITY One package incorporates all the capabilities required by SMBs to create and publish world-class mobile websites, fast. Also the UNITY Mobile platform provides features key to manage content, commerce and advertising operations.
After the introduction in November and general market availability, Parallels customers have started to add UNITY Mobile services to their SMB offerings. “We believe that web service providers are in one of the most advantaged positions for delivering mobile solutions that have incredible value for SMBs globally,” said Roy Joseph, UNITY Mobile’s Chief Commercial Officer. “Together with Parallels we expanded the service offerings for web service providers. The uptake and feedback right after launch is very exciting and shows that UNITY Mobile is a great choice in terms of ease-of-use, scalability and powerful capabilities which enable portfolio conversions.”
The Plesk Power Pack distribution builds on UNITY’s highly scalable platform first launched in 2009. UNITY Mobile recently released Version 3.0, which provides an easier to navigate user interface, advanced data and analytics for tracking specific sources of site traffic and conversions, and enhanced WYSIWYG editors for both simple and advanced site publishing and management. Version 3.0 also adds significant capabilities for marketers and brands with the addition of mobile measurement and conversion tools, multi-network mobile advertising placement, multiple mobile transaction options, and increased capabilities around mobile video distribution.
With the Plesk Power Pack in place, Parallels customers will be able to offer customers quick and easy upgrades to all UNITY Mobile products and services. Any customer with mobile service can add more domains or upgrade any domain to packages that have more functionality and features.
About UNITY Mobile:
UNITY Mobile is a cloud-based mobile services provider that enables organizations to easily leverage Internet strategies and operations directly in the mobile channel. UNITY’s innovative publishing, management and marketing platform enables brands and advertisers to rapidly build on core digital media investments and processes and seamlessly access new mobile audiences. For further information, please visit www.unitymobile.com
Headquarters / EU Office: Na hrebenech II 1718/8, Praha 4 14700, Czech Republic
T: +420.226.003.400
US Office: 11500 9th St N, Ste 100, St. Petersburg, FL 33716, USA
T: +1.888.519.8561
UNITY Mobile Releases Version 3.0 and Expands Partner Programs
UNITY Mobile Releases Groundbreaking Platform Version 3.0 and Expands Partner Programs
New release makes mobile publishing, operations and measurement easier, faster and more cost effective
November 22, 2011: New York, St Petersburg, USA; London, UK; Prague, Czech Republic: UNITY Mobile announced today the release of UNITY 3.0, once again setting the standard for quickly mobilizing businesses, brands and content across all mobile operating systems and devices. Already recognized as a leading cloud-based mobile software service, UNITY raises the bar even higher with new capabilities designed specifically for rapidly mobilizing mobile businesses and empowering partners and resellers.
“During 2011 we saw increasing growth rates in mobile web customer base. Our continued investment in a robust and extensible platform is paying off”, said Thomas Wittig, UNITY Mobile’s Chief Executive Officer. “The mobile market is taking off and UNITY Mobile’s platform and solutions enable customer and partners to participate in this momentum.”
Building on the massively scalable platform first launched in 2009, UNITY 3.0 now provides an easier to navigate user interface, advanced data and analytics for tracking specific sources of site traffic and conversions, and enhanced WYSIWYG editors for both simple and advanced site publishing and management. Version 3.0 also adds significant capabilities for marketers and brands with the addition of mobile measurement and conversion tools, multi-network mobile advertising placement, multiple mobile transaction options, and increased capabilities around mobile video distribution.
“UNITY 3.0 delivers value for partners and brands that build upon our original vision for cloud-based software for mobile marketing and publishing,” said Daniel West, UNITY Mobile’s Co-Founder and Managing Director. “We want to open up our platform to the fast growing market segments we are seeing and introduce new customers and partners to the easiest, fastest and most cost effective method for mobilizing brands, content and commerce,” adds Roy Joseph, Unity Mobile’s Head of Sales.
UNITY 3.0 also features new extensive partner and affiliate packages that completely change the game for organizations looking to add mobility to their services and technology portfolios. With affiliate membership, organizations looking to leverage their networks of customers and partners can now offer UNITY service as a direct click-through from their websites. For resellers and value-added services providers, UNITY has introduced two new partner programs that enable these organizations to incorporate mobile publishing, commerce and marketing easily within their workflows and services mix.
“Our partner relationships represent one of the fastest growing segments of our business,” says Dan Konečny, Co-Founder and Head of UNITY Mobile’s Business Development. “We have worked with and listened to the needs of the market and have introduced programs that enable any size organization to incorporate either our UNITY branded or private label platform solutions within their service environments quickly, easily and cost effectively.”
About UNITY Mobile
UNITY Mobile is a cloud-based mobile services provider that enables organizations to easily leverage Internet strategies and operations directly in the mobile channel. UNITY’s innovative publishing, management and marketing platform enables brands and advertisers to rapidly build on core digital media investments and processes and seamlessly access new mobile audiences. For further information, please visit www.unitymobile.com
EU Office Headquarters: Na hrebenech II 1718/8, Praha 4 14700, Czech Republic
T: +420.226.003.400
US Headquarters: 11500 9th St N, Ste 100, St. Petersburg, FL 33716, USA
T: +1.888.519.8561
Visual Unity and UNITY Mobile At Broadcasting And Digital Entertainment Conference
Visual Unity and UNITY Mobile join leading broadcast industry figures to maximize strategies for multiscreen success
November 11th, 2011 - London, UK: Visual Unity, a leading systems integrator and multiscreen platform provider, and sister company UNITY Mobile, a cloud-based mobile services provider, will play a leading part in Marketforce’s Inaugural Conference, Broadcasting and Digital Entertainment, which takes place in London on November 29th, 2011.
Tomas Petru, President of Visual Unity, and Thomas Wittig CEO of UNITY Mobile, are amongst a wealth of speakers, including keynotes from the BBC and Facebook, who will deliver practical case studies and strategic discussions enabling attendees to learn about new technologies, developments with mobile infrastructure, emerging thinking on revenue models and the impact of social media.
Entitled Innovating for the Multiscreen World, Petru and Wittig’s conference session will explore why multiscreen broadcast should matter to today's TV companies and discuss how broadcasters can exploit existing infrastructure to deliver an effective and profitable multiscreen strategy.
“With the focus on the rollout of HD and 3D Services, the broadcast industry has been taken unawares by the extraordinary pace of the multiscreen movement,” Tomas Petru says. “Many broadcasters are now struggling to realign business and operational strategies, as well as resources, to meet these new demands. Those who fail to successfully implement a multiscreen strategy will miss out on 78% of today’s potential audience - a demographic representing a valuable income stream that cannot be ignored.”
Thomas Wittig continues, “Mobile content is now vital to the future of broadcasting. Companies must connect with the mobile ecosystem from both a technology and cultural perspective to harness the enormous potential of audiences on-the-go. The key to an effective multiscreen strategy is audience engagement and interaction, delivering real value in real time – whether the viewer is mobile or at home in front of the TV set. The good news is that thanks to mobile operators, the infrastructure is already in place, so broadcasters can add mobile services with minimal investment and minimal risk.”
Petru concludes: “Visual Unity and UNITY Mobile’s contribution to this debate will be to show broadcasters how they can grow audience share across every screen, monetise their content and generate revenue, by adapting their current operations. With our combined experience of broadcast and multiscreen systems integration, optimised mobile content distribution and audience engagement, Visual Unity and UNITY Mobile are ideally placed to help broadcasters optimize their existing workflows to effectively deliver monetized content and reach new audiences, on new screens, in new ways.”
The Broadcasting and Digital Entertainment Conference provides a unique opportunity for senior executives from content owners, broadcasters, platforms, music, gaming and publishing to discuss the key challenges with delivering and monetising content across multiple platforms.
Other key speakers taking part in this event include:
Kerstin Mogull, Chief Operating Officer, BBC Future Media & Technology
Alex Green, Executive Director, Commercial, TV & Online, Virgin Media
Michael Comish, Chief Executive, Blinkbox
Ben McOwen Wilson, Content Partnerships Director, YouTube/Google
Claire Enders, Chief Executive Officer, Enders Analysis
Karla Geci, International Head of Media Partnerships, Facebook
The conference takes place on Tuesday 29 November 2011, 1 Whitehall Place, London. For more details about this event please visit http://marketforce.eu.com/Conferences/digital11/
2.7 Release Announced
UNITY Mobile Unveils New Release Aimed At Driving Revenue for Customers and Partners
7 September, 2011: St Petersburg Florida, USA; Prague, Czech Republic: UNITY Mobile, a premium mobile platform for creating, managing and monetizing mobile website and applications, has released UNITY Mobile 2.7 which delivers enhanced commerce capabilities and introduces integrated affiliate and reseller capabilities.
“We are proud to announce our latest release which empowers an entirely new segment of affiliate partners to offer premium mobile services easily and seamlessly within their existing web offerings,” says Daniel West, Managing Director. “UNITY is built on the vision of providing the leading cloud-based mobile services platform in the market. We continue to build on this vision by revolutionizing the way that businesses connect with their audiences by providing a world-class solution that delivers mobile-friendly web presence combined with the marketing, content and commerce tools to harness the immense potential of audiences on-the-go.”
Powering Mobile Businesses
What’s new in UNITY Mobile 2.7 is a powerful set of resources that enhance mobile operating revenue and affiliate service distribution:
- Support for Affiliates. The platform is now integrated with PostAffiliatePro – a system to track affiliated resellers. The affiliates use their existing PostAffiliatePro account and UNITY provides information to the affiliate for each new customer, reports defined events such as new registration, site creation, subscription purchases and more.
- Scheduler for SMS messages. Now publishers have the ability to schedule automated SMS messages for multiple recipients to be sent anytime. Also included is a new section of the platform showing the queue of scheduled messages and the log of sent messages.
- Promo codes. Promo codes defined for each brand and service plan (package). A promo code defines a regular price discount which applies either to the first payment or all payments of a recurrent subscription. The promo codes can be defined using the administration interface.
- Credit card payments. UNITY now enables easy credit card payments for publishers looking to sell goods and services via their mobile sites and applications. This capability has been added to the existing PayPal and Google Checkout options. The entire user experience for adding commerce capabilities to any site has been redesigned for easier use and implementation.
- Flexible subscription plans. For white label partners, recurrent subscriptions can be defined with any subscription period, and with a different price points for initial and subsequent cycles.
Availability
UNITY Mobile 2.7 is live now and being used by direct publishers and partners. Contact UNITY Mobile for a demonstration today.
About UNITY Mobile
UNITY is a cloud-based mobile platform provider that enables organizations to easily leverage Internet strategies and operations directly in the mobile channel. UNITY's innovative publishing, management and marketing platform enables brands and advertisers to rapidly build on core digital media investments and processes and seamlessly access new mobile audiences.
UNITY Mobile at IBC in Amsterdam
UNITY Mobile Delivers Comprehensive Mobile Viewer Engagement at IBC 2011 (Stand 3.C35)
2 September, 2011: St Petersburg Florida, USA; Prague, Czech Republic: UNITY Mobile, a premium provider of optimised mobile websites and mobile services, will be demonstrating its innovative cloud-based platform for mobile website creation, management and mobile video delivery at IBC 2011 on Stand 3.C35 (9-13 September, RAI Centre, Amsterdam). The company will also highlight the effective deployment of interactive Quick Response (QR) codes to engage TV audiences in new ways.
UNITY Mobile is revolutionizing the way that businesses connect to the entire mobile ecosystem, providing a mobile-friendly web presence with interactive marketing tools to harness the immense potential of audiences on-the-go.
“Your audience is going mobile,“ says Thomas Wittig, CEO UNITY Mobile. “Mobile is taking over as the main internet access channel in terms of volume; the shift is so prolific that it is estimated that more than 3 billion mobile users can now access the web, stream news and catch-up TV via connected devices. According to a recent ComScore survey, 26% of European mobile audiences are already consuming video through their devices. We believe that this year’s IBC delivers a clear call to action to the broadcast industry: it’s simply irresponsible to ignore the demand for mobile-viewable content. Mobile is central to maintaining and attracting new audiences.”
Deployed by clients worldwide including AT&T, Parallels and Hostopia, UNITY Mobile’s platform offers end-to-end publishing, marketing and content delivery optimised for any mobile device, network or operating system, via a complete cloud-based hosted solution. It is the ideal solution for broadcasters looking for a robust cost-effective video (multimedia) delivery tool. Content owners can easily maintain their brand integrity, manage, interact with and analyse their subscriber base through highly scalable, feature-rich and cost-effective services; easily deployed and seamlessly integrated into existing web, business services and broadcast workflows.
“The key to a successful TV-Mobile strategy rests both on the quality of delivery and real audience engagement,” Wittig continues. “Our platform ensures that content is optimised for the mobile viewer and through interactive marketing tools such as mobile applications and Quick Response (QR) codes, enhances the viewing experience by adding real value in real time – whether the viewer is mobile or at home in front of the TV set.”
QR Codes (2D barcodes which can be scanned by smartphones) are fast becoming an integral part of traditional and digital media campaigns, allowing businesses to directly connect with potential customers. As broadcasters and content owners look for new ways to reach an increasingly tech savvy audience, the deployment of QR codes is growing in popularity, with recent examples such as BBC’s The Good Cook series proving successful, as a simple but useful tool to help viewers recreate the recipes they see on the screen.
Daniel West, Managing Director UNITY Mobile says, “A recent Nielsen report found that 86% of mobile internet users (and 92% of 13-24 year olds) use their devices simultaneously with TV. A quarter of them say they are browsing content related to what they are watching. That’s a compelling opportunity for broadcasters and content providers to complement the TV viewing experience on the mobile platform. Viewers are no longer passive; they want to interact with content and advertising, particularly when it bears a QR code and adds value. With our interactive marketing expertise, understanding of the mobile environment and proven effective delivery, UNITY Mobile can help broadcasters and content owners engage with viewers as never before and reach a wider audience.“
UNITY Mobile will be co-exhibiting with sister company, Multiscreen Systems Integrator Visual Unity at IBC 2011 (9-13 September, the RAI Centre, Amsterdam) on Stand 3.C35. Visit the team in Amsterdam for a demo of their mobile platform, including tools for interactive mobile marketing, distribution and reporting.
About UNITY Mobile
UNITY is a cloud-based mobile platform provider that enables organizations to easily leverage Internet strategies and operations directly in the mobile channel. UNITY's innovative publishing, management and marketing platform enables brands and advertisers to rapidly build on core digital media investments and processes and seamlessly access new mobile audiences.
Direct Marketers Partner with UNITY Mobile
July 25, 2011--Direct marketers add UNITY Mobile to their product list, instantly increasing conversion rates. With faster and more convenient conversion tools, like QR Codes, mobile services are a cost efficient way for direct marketers to deliver high quality, fully integrated mobile services that generate revenue and SMB customer value.
QR Codes are an interactive marketing tool has broad distribution benefits, engaging a mass market with the tool’s ease of use. The customer uses a smart phone to scan the code on the go, without having to remember or write any information down. Then, the QR Code takes consumers to a UNITY Mobile optimized mobile site with features such as click-to-call, social networking widgets, video, promotions, coupons, or videos.
Direct mail, email marketing, door-to-door leaflet marketing, coupon, and billboard advertisement companies can take advantage of QR Codes by partnering with UNITY Mobile, and adding QR Codes to their publishing services. Instead of offering the same features as competing companies, direct marketers differentiate themselves with a mobile option.
UNITY Mobile partners use the platform capabilities as a complete mobile solution for any vertical or customer type offering these 100% white label type packages:
Express: A fully customizable basic mobile package offering full site templates, widgets and forms, social media integration, streaming options, and marketing/distribution tools like QR Codes
Advanced: Includes everything offered in the express package plus geolocation, advertising capabilities, advanced form builders, and mobile commerce*
Partners choose a packaging option, brand it toward targeted verticals, and sell the mobile benefits relevant to that vertical (from the standard click-to-call benefits to more value-added services like geolocation and commerce).
For more information on how you can become a UNITY Mobile partner, or if you have questions about the UNITY Mobile platform, please contact us so we can send you more information, and our partnership guide.
Yellow Pages TODAY! Workshop 2011
Yellow Pages TODAY! Workshop, Stuttgart, Germany, April 14, 2011- UNITY Mobile will be speaking about how directories can increase revenue by offering SMEs mobile services. The workshop's theme for the day is "Exploiting the underdeveloped website market." Part of capturing the underdeveloped website market with directory services has to do with the world's increasing mobility. As mobile phone usage increases, so does the SME need for a mobile presence.
The SME Need For Mobile Websites
Ever notice how certain websites are too small to read or navigate on your phone? To make websites user friendly, and to outshine competitors, businesses need a mobile website optimized for the phone. Optimized mobile websites are easy-to-read, have large buttons, contact information, products and services information, and marketing tools for the business to advertise themselves. UNITY Mobile has an extensive feature list customizable for any business type.
The UNITY Mobile Product
• Mobile websites and application builder
• Marketing Tools (SMS, QR Codes, etc.)
• Works on ALL platforms and mobile devices (Android, Blackberry, iPhone, Windows Phone 7, Symbian)
• Advanced features and capabilities (m-commerce, mobile advertising, social media, etc.)
Directories Packaging Options:
a) Do-It-For-Me Model: customers have their own personalized sites
b) Automatic Mobilization Tools: customers instantly convert existing websites to a mobile optimized format
With UNITY Mobile, providing customers a mobile website allows you to expand your core offering and increase revenue. Directories scale to a larger audience with our quick and easy, automatic mobilization tools. Or, with a do-it-for-me model, directories provides customers with custom mobile sites, increasing service revenue. Reach your on-the-go customers by extending your directory services to mobile.
Meet with UNITY
If you will be attending the event, please contact us to set up a meeting. Our Business Development Manager, Dan Konecny, will also be speaking at 15:30 about how directory services can take advantage of the mobile market. Visit the UNITY Mobile made Yellow Pages TODAY! mobile site by texting YPT to +447624806830 .
