New Site Wizard

A new, easy to use guide, to create mobile web sites.
Inspired by feedback from users just like you, the wizard has been completely redesigned. It integrates the "Add New Site Guide" with "Web Page Importer" functionality to delivery new ways to create a mobile site. You can now build a mobile web site using a professionally designed mobile template, by importing from existing content or RSS feed, or craft it manually in our WYSIWYG editor. Any way you go, your content is always easily cusotmizable.

Mobile Commerce with Payment Buttons

Sell anything from your mobile site!
Mobilizing an entire product catalog or just one item is now possible. Enable your mobile users to purchase from their mobile device easily and safely. Use your existing Google Checkout account and add a mobile checkout button for every item you wish to sell on your mobile page. Customers complete transactions using standard, established best practices for online shopping, using one of the most trusted mobile payment services available today.

Interactive Forms with GeoLocation

One of the most requested, powerful and useful features in mobile is now reality.
Geolocation is an intelligent way of accessing actual position coordinates of a mobile device. By using GPS coordinates or triangulation of cellular signal data, your mobile device can be aware of its location. Enable your mobile site or app with awareness of a user's real-time location and provide them with more relevant content and a better experience. Build location-based services that your mobile users can access easily with this advanced feature, now available as a form widget inside the Unity platform.

Mobile Advertising

Monetize your mobile site with mobile ads.
Another frequently requested feature is now available as a simple widget inside the Unity platform editor. You can now easily place mobile optimized ads from a variety of ad networks.

Use your existing advertiser accounts from Google AdSense, Millenial Media or AdMarvel (AdMob and more coming soon) and quickly configure your advertising functionality inside your Unity Mobile account. Mobile ads are automatically inserted in your mobile pages or mobile app, wherever you choose to display them.

Detailed Mobile Web and Application Analytics

Comprehensive tracking and reporting
Mobile applications have a new dashboard with all relevant data related to applications. Two new reports (Platforms, Usage) are available within the Reports & Analytics section under Mobile Applications.

Export functionality has been enhanced to support MS Excel and CSV file formats. Customized reports about platforms, devices, visitors, and media consumption are now even easier to generate and export. Make better informed business decisions and track the success of your mobile campaigns using our mobile analytics dashboards.

Easy Web Services Integration

Integrate external resources via RSS, Atom and custom plugins.
Data feed functionality has been enhanced to support advanced parameters, support for content management systems and extended caching and proxying options. Use existing web infrastructure web services to connect and synchronize your mobile site using standard content syndication tools like RSS 2.0 and Atom 1.0 formats.

Additional detailed documentation is provided that makes integration of third party web services even easier.