The user experience of the new site editor for mobile landing pages is extended to basic multi-page sites (the Engage service plan). The editor can work with more pages and it supports several more content elements (simple menu, video, ready-to use forms, data feeds, internal links) but it remains very simple. The UX is similar to the current 1-page editor. There is an additional control element to select and manage pages.
The existing distribution channels – QR codes, SMS messages and emails – are extended with new social media based channels: Twitter and Facebook. The Twitter distribution channel posts tweets using an account selected by publisher. The Facebook distribution channel posts status messages to the wall of an account selected by publisher. All distribution pages are reviewed and unified.
All current reports for publishers and administrators are reviewed and reconsidered from the perspective of value for publishers. There are two new reports available: Distribution Channels to track the origin of visitors, using the platform's distribution channels, and Top Content which track the views of the content (pages, media). Some reports are removed (Activity, Rich Media) as not needed anymore.
The existing apps are simplified to optimize their start-up time and the size of packages. The current proprietary protocol doesn't bring the benefits anticipated by end users. The new light-weigh apps focus on fewer features – small installable package, own icon, fast launching. The application pages in the platform's UI are re-organized; the top-level Mobile Applications category is removed and pages reduced and merged into Mobile Sites sub-categories.

One platform delivers it all
Build and deliver the best. Whether you are making a mobile website or publishing a mobile application, UNITY’s integrated platform is simple enough for any user, regardless of technical skill.
Works on over 7600 devices

Get started fast with easy tools
Making a mobile website only takes minutes! Convert your existing website or choose from our template library to create an optimized, professional mobile website.

Commerce, rich media, forms, geolocation & more
UNITY is ideal for businesses in any vertical. Extend your online retail business to mobile seamlessly. Easily incorporate social media widgets. Customize user experiences by location. It’s all up to you.

Get found and drive traffic
Take your business to the next level. App store distribution, integrated QR Codes, SMS marketing, email, contact management, mobile SEO and more help you manage successful mobile marketing.

Measure impact and monitor traffic
UNITY Mobile has a detailed analytics program to keep track of your visitors, the devices and platforms they use, where your visitors are from, and more. Google analytics is also easily integrated.

Seamless integration with web and digital media
Seamless experiences across web, mobile web and apps. UNITY supports your data feeds (RSS, Atom, custom plug-ins), and enables you to publish optimized video and audio content for any device.
For a complete overview of the UNITY Mobile feature set, click here.