Frequently Asked Questions
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UNITY Mobile is an easy-to-use subscription service, providing publishers with everything needed to create, manage and distribute mobile Web sites, mobile applications and SMS campaigns. What makes UNITY Mobile unique? One of the hardest things to do in any industry is to take something complex and make it into something simple. We believe that mobility is the future the Internet and have set out to make our product fit right into the evolution of the industry. Just as innovations in web technologies and services have made the Internet accessible by virtually anyone and an essential part of business and personal life, our innovation comes from breaking down the major barriers of the mobile channel and literally making it act more like innovative web services technologies and business models. We eliminate the high costs of technology and services, remove the need for highly specialized skills, end long deployment and management cycles, and make it easy to access virtually any mobile consumer across all major devices and formats. By making our platform able to easily interact with a wide variety of technologies and services via what is essentially becoming our universal API, we are able to extend a wide range of web services, from simple websites to highly complex enterprise solutions, to the mobile channel in a highly efficient way that leverages the best of the mobile environment and the best of individual operating systems and devices. One of the most unique and innovative aspects of our platform is our use of STANDARD WEB PROTOCOLS which provides our customers and channel partners with a powerful single point of entry to the entire mobile ecosystem, simplifying the complex and fragmented market. Our mobile service delivery platform is packaged as an easy to use, web-based subscription service that enables organizations of any size to cost-effectively publish, distribute and manage platform agnostic mobile applications, high-performance mobile websites and SMS campaigns using standard web protocols. These instantiations of mobile data services are easily integrated with existing web services through our easy to use web-to-mobile tools and API’s which provide significant value and flexibility. Is there a “Secret Sauce” and how is UNITY Mobile different from other mobile platforms? Our platform is web services oriented. We leverage a .net framework, internet standards such as http, html (including some elements of html 5), css, javascript, xml, ajax and other technologies as part of our platform. Our manipulation and structure of the data is very special and unique. We are certain that other companies are not treating data in a way we have developed, and that makes it possible to so quickly and easily do what we do now and in upcoming releases of our platform. This is highly unique, and a format / design of our own creation designed to drive and expand our unique platform agnostic offer. Our platform agnostic applications and services leverage native browsers and leverage key aspects of the mobile environment and individual device feature sets. This approach delivers efficient, cost-effective deployed services across the entire mobile landscape (i.e. iPhone, Symbian, Windows, RIM, Windows Mobile, Android), whereas other mobile platforms typically use proprietary client server technologies that have a high cost of entry and ownership and are not able to support the rapid, mass adoption of mobile services for companies of all sizes and types. This is a significant point of differentiation between us and other solutions in the market. We look like the Internet of the future, whereas most mobile technology providers look like client / server solutions from the past. While so much of the messaging and marketing of technology companies sound similar, there are significant differences between what we offer and what you will find elsewhere. We continuously look at a wide variety of offerings in the marketplace and have not found a similar offer, based on similar strategic vision or architecture. For example, UNITY Mobile is:
UNITY began with a vision. But before undertaking the major investment of time, money and resources into building the UNITY Mobile platform ourselves to deliver on that vision, we looked at many options of integrating existing pieces of what we wanted from various sources in the market. We could not find adequate solutions that met our requirements. In order to deliver on the vision of a single, web-based solution for mobile applications, mobile web and SMS packaged as an easy to use subscription model that can connect with virtually any web services technology to seamlessly extend and integrate operations to the mobile channel we had to build it from scratch. We had an advantage. We had a very advanced platform already developed as a starting point that has been used for custom application development and service delivery for several years to major media companies and network operators. We saw the light and decided to create the platform of the future to respond to what customers told us they were already wanting today – a simple way to make everything they do in the web services world easily extend to mobile. We retooled and invested heavily for over seven months before launching Beta service in January 2009. We continue to invest heavily in our team and technology to build not only significant product differentiation, but strategic advantage in the market. What type of mobile services does UNITY Mobile provide? UNITY Mobile provides a COMPLETE mobile services solution, including:
UNITY Live Services enables you to create, design, manage, distribute and analyze your mobile campaign. Just follow our wizard and create professional mobile content offerings quickly and easily. Do I need any special software installed on my computer? No, all you need is an Internet browser. UNITY Live Services has a Web-based interface, so you can work with your campaigns anywhere and anytime. mobile Web sites are tailor-made presentations similar to Websites, optimized for mobile browsers. UNITY Mobile has a highly advanced DMS (Device Management System) designed to deliver the best experience possible across all networks, operating systems and devices. How can I create a mobile Web site? UNITY Mobile simplifies the entire designing process. Using the Design editor, which includes the site editor, the WYSIWYG page editor and three pop-up style editors (global style, page properties, and header and footer), is very intuitive and fast. You can also upload your own corporate elements, such as your logo, and you can type or copy text and adapt it using standard functionalities like bold, italic or colored text, and much more. Can I have more than one mobile Web site? Yes, you can have an unlimited number of mobile sites, all easily managed through UNITY Mobile’s easy-to-use dashboard. Each site is created, edited and published separately. What content can I display on my mobile Web sites? Any rich content you have – images, videos, text, music, etc. – can be displayed on any of your mobile Web sites. How can I change content on my mobile Web sites? The UNITY Design editor is always available for you to make any changes, upload new content or disable current content. Just log in to your account and manage your content on each site as you need. How can I change the look of my mobile Web sites? Just log in to your account, select the site you wish to modify, and then change the graphical elements, colors, or style of the site. Changes made to the site take effect immediately upon re-publishing. RSS (Really Simple Syndication) is a family of Web feed formats developed to publish frequently updated information. The RSS technology enables fast automated updates on Websites. An RSS document, also called a "feed", includes full or summarized text, plus metadata such as a headline, publishing date and authorship. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be Web-based, desktop-based, or loaded on a mobile device or any computerized Internet-connected device. How do I add RSS feeds to my mobile Web sites? Click the RSS icon, enter the URL address of the desired feed and specify the item limit for displaying on your sites. If your link is correct, you will be able to check the items of your feed in the preview window. Confirm your RSS settings and then your site will include automated feeds from the Website you entered. How many feeds can be displayed on my sites? There is no limit for RSS feeds in UNITY Mobile; you can add as many feeds as you want. However, rich media feeds such as video or audio are not supported at this time. Of course, you can add any non-rich-media feed you like, such as weather, news or your favorite blog. Just check to see if the 3rd party's Website provides RSS data output. How much does this RSS service cost? There is no cost for the RSS feature; it is included in your monthly fee. Is it possible to preview my mobile Web sites before publishing? Yes, previewing is available before publishing any site. You can browse each of your sites one at a time in an emulator so you'll get the same impression as browsing the live sites on your mobile phone. How do I get my mobile Web sites live? Once you're happy with the content and look of a particular site, just press the Publish button and your site immediately goes live. Why can't I publish my mobile Web sites? Publishing of your mobile Web site is only possible after it has a valid subscription. To subscribe your site, click the "Subscribe Now" link and select one of the available subscriptions. Once a site is subscribed, it may be published. What are the distribution methods? You can distribute links to your sites easily and efficiently via e-mail, SMS message, or QR Codes carrying direct links. Simply select your preferred method, enter the targeted addresses or phone numbers and the message of your text as you wish it to appear, and press the Send button for quick and easy distribution. A QR Code is a two-dimensional matrix code used as a carrier for Web links and WAP links as well as for business card info. UNITY Live Services generates a unique QR Code for each mobile site, so you can use this matrix code as an effective distribution method. The end-user scans this code with their mobile device and gets directly linked to your live site without typing an address. Where can I get a QR Code reader? An installation file for a QR Code reader is available at the Kaywa Reader site (http://reader.kaywa.com/). What information can I get about visitors to my mobile Web sites? As a logged user, you have access to detailed information such as page views and visitors overview, mobile devices, and content overview. Where is my data physically stored? All content and account data is safely stored in our highly secure servers. The storage and transmission of your data comply with industry data security standards and policies. I forgot my password; how do I get into my personal account? Click the I forgot my password link and enter either your username or the e-mail address that was used for your registration. Next, enter the verification code and press Enter. A new password will be generated for you and sent to your e-mail address. Using your new password, you can log in to your account and then select a new password under 'Profile'. |
