Who they are: Mother Goose Mobile. A mobile website that provides a collection of famous English nursery rhymes, and offers to create a personalized poster for your child in the house.
What is unique about this site: Inserting illustrations, by William Wallace Denslow, gives this site unique personalization.
Where you can find the site: http://mothergoosemobile.com/ (Best viewed on a mobile phone.)
Why we like this site: Mother Goose Mobile shows how you can monetize even with the simplest of ideas through Google checkout.
Who they are: National Cheeseburger in Paradise. A U.S. based franchise hamburger establishment that gives its customers the ambiance of paradise. With a laid back Beach-Party theme, and where you can enjoy an ice cold beverage or even catch a local sports game.
What is unique about this site: Beach color design, embedded video commercial, and a newsletter sign up.
Where you can find the site: http://rsvpgomobile.com/national-cheeseburger (Best viewed on a mobile phone.)
Why we like this site: While the food & beverage industry dominates the SMB scene that have maximized their mobile strategy, the National Cheeseburger in Paradise chain does it right, by also incorporating text messaging into their marketing mix, by enticing customer that sign up for their text messaging to receive a free appetizer.
Who ‘they’ are: Vanilla Ice. Need I say more? You were probably introduced to Vanilla Ice as far back as 1989, or perhaps the early 90ies. And if you live in Europe, you know he still dominates the disco scene, with the dance floor always packed when one of his classic songs come on. That being said, Vanilla Ice was inspired to change his musical style and has a new rock-oriented sound which has a huge following.
What is unique about this site: The Hip-Rock design is visually striking. Vanilla Ice is a brand which needs to be displayed as trendy, updated and include all the rage! The Ice site has done this well. Aside from the News, Tour dates and Discography sections his demanding fans would want to know, the Store integration where you can purchase back albums is a nice way to monetize over mobile.
Where you can find the site: http://m.vanillaice.com (Best viewed on a mobile phone.)
Why we like this site: Nostalgia mixed with a feel good rock theme - and it’s pretty cool to see Ice is still on the scene. Providing a free-download-to-mobile song of his new version of Ice-Ice Baby is a win for any old school fan. As the famous lyrics go, “If there was a problem, YO, I'll solve it - check out the hook while my DJ revolves it.”
Have you noticed? Local mobile ad spending is on the increase!
As companies large and small redirect their advertising dollars away from traditional forms of digital advertising and into mobile marketing, the numbers are impressive, global ad spend on mobile media is expected to double form $6.3 billion to $11.6 billion throughout 2012. (*Source ICT)
Just the other day it happened to me. I was interrupted in the middle of a meeting with an incoming SMS linking to mobile website coupon. Usually SMS ads do not work on me, however admittedly, I clicked on the link, directing me to a mobilized website, offering a discount coupon for a local food court that I actually stroll by in the local mall during my lunch hour. Aside from the small fact I was slightly annoyed, the offer on the discounted pizza stands, and I may pop by later this week.
Data collection issues aside, whether they purchased my info through my mobile provider, obtained from a form I submitted on the internet, or I willingly provided a local establishment with my business card – is besides the point.
What’s intriguing about location based mobile advertising – is the focus, low cost to execute, and measurable results for SMB’s. Mobile advertising and its effectiveness is arguable better than other digital mediums. Once the medium picks up your vicinity, knows your profile, a specific tailored message - buy now and enjoy %40 off - becomes more powerful. Transferring location into context and content is important from a local advertising standpoint.
Mobile advertising, and linking a mobile call-to-action - is having an impact for businesses. The recent convergence of mobile advertising speeding up with smart phones is on the radar of advertisers and local business. Building a mobile advertising strategy, linked to a mobile websites and a call to action now matters.
As an alternate to clickable ads, SMS marketing, giving direct links to your mobilized website, or digital coupons, are solutions coming through the mobile medium to drive foot traffic - and they are proven. Moreover, mobile is emerging as the customers primary choice for core service activities and engagement with business providers. Targeted mobile engagement and advertising is helping small business win tangible business.
Food & Beverage, Travel & Tourism, and Professional services are making up some of the largest segments mobilizing their advertising and presence. The train is leaving the station, so if you are a local shop – and wondering how to start - building your business mobile website is the first step. (Get started by clicking here.)
By: Richard Moravec