For this week’s mobile website of the week, we noticed a prime example of a full featured event mobile website out of Austria. So if you don’t understand German or ‘Austro-Bavarian’ then we will still help with pointing out some of the finer points of this site.
Who they are: DMX (Digital Marketing Expo) is an Austrian exhibition held annually in Vienna, focused on the world of digital marketing.
What is unique about this site: A mobile website is an excellent event or conference communication tool. Listing the conference program, workshops, including a floor plan all prove very helpful. Moreover, what creates value is the interactive feedback forum related to the speaker slots. Setting up a mobile website is not just about creating a point of contact, and posting the agenda, but rather engaging with the conference presenters and visitors.
Where you can find the site: m.dmx-austria.at (Best viewed on a mobile phone.)
Why we like this site: Feedback, polling, and review buttons are great interaction tools to integrate into your site, providing valuable insight from those attending the conference. You can imagine for other SMB's how this can be applied in several creative ways to gather reviews from customers of a restaurant, example “How did you find our service?”
(Note: iPhone extended for illustration purposes)
Who they are: OCPS is a career and technical education intuition, offering development in career training, online courses and workshops.
What is unique about this site: Has very sleek and polished navigation menu. This front page is a break from the overused drop down menus that are typical for mobile site. The checkerboard menu makes the navigation experience fun and engaging for those visiting the website.
Where you can find the site: http://m.reinventme.net (Best viewed on your mobile device)
Why we like it: Excellent usage of colors and creative menu navigation. More importantly, the usage of click to call feature, on the front page, is being accessible to their students.
April 19, 2012: Prague, Czech Republic; Cologne, Germany, London, U.K; New York, USA; Tampa, USA: UNITY Mobile announced today it has been selected as a finalist for Red Herring's Top 100 Europe award, a prestigious list honoring the year’s most promising private technology ventures from the European business region.
“UNITY Mobile feels privileged to be in amongst a select group of companies that are leading in technology and business innovation. This is further acknowledgement and an encouraging sign that UNITY’s partners, customers and team, are developing a premier SaaS platform, while progressing rapidly with the market.” UNITY Mobile’s CEO, Thomas Wittig said. “We are honored to be named a finalist for the Red Herring Top 100 Europe award. As a top-notch technology business magazine with a highly recognizable and respected brand, Red Herring has been a leading source for people looking for insight into the business of technology.”
The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.
"This year was very rewarding," said Alex Vieux, publisher and CEO of Red Herring. "The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. UNITY Mobile shows great promise therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2012 crop will grow into some amazing companies that are sure to make an impact."
Finalists for the 2012 edition of the Red Herring 100 Europe award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries completed their submissions to qualify for the award.
The Finalists are invited to present their winning strategies at the Red Herring Europe Forum in Amsterdam, April 23-25, 2012. The Top 100 winners will be announced at a special awards ceremony the evening of April 25 at the event.
About UNITY Mobile
UNITY is a provider of a cloud-based services platform that enables organizations to easily leverage Internet strategies and operations directly in the mobile channel. UNITY's innovative publishing, management and marketing platform enables brands and advertisers to rapidly build on core digital media investments and processes and seamlessly access new mobile audiences.
Headquarters / EU Office: Na Hrebenech II 1718/8, Praha 4 14000, Czech Republic
US Office: 5401 W. Kennedy Blvd,Suite 1060 Tampa, FL 33609 T: +1.888.519.8561
Except for historical information, this news release may contain certain 'forward-looking statements'. Forward-looking statements are statements that are not historical facts and are subject to a variety of risks, uncertainties and other factors that may cause the actual results, level of activity and performance to be materially different from the Company’s expectations and projections.
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Who they are: Shabby Apple is a women’s retailer of dresses, jewelry and accessories. Offering a wide range of collections for the modern day woman.
What is unique about this site: Aside from a classy and elegant mobile site lay out, the ironically named Shabby Apple has been designed enabling clickable easy shopping, and selection even on a mobile phone. Weather or not someone even purchases while on the phone is besides the point, but having the option to explore a collection while someone is on the go, or relaxing at home, will be appreciated.
Where you can find the site: m.shabbyapple.com
Why we like it: An elegant site, speaking well to its audience. This site does well in integrating e-commence, driving sales opportunity. Furthermore, the mobile site version perfectly maintains its brand presence.
UNITY Mobile Releases 3.1 Mobile Platform, Delivering Innovative Publishing Solution to Partners and Customers
April 10, 2011: London, U.K; New York, USA; Tampa, USA; Prague, Czech Republic: UNITY Mobile today announced the newest release of version 3.1 of its mobile web publishing and mobile marketing platform. The new release provides dynamic improvements which now allow users to login with Google ID accounts, access to a redesigned media library, user interface improvements, optimization for Android, support of speech recognition input features, and much more.
“Our customers will be able to do more, experience improved platform operability, and benefit from an increased functionality and feature set.” CTO of UNITY Mobile, Petr Cimprich said. “Most of the new features and improvements in UNITY’s 3.1 platform are the result of suggestions and feedback from users and partners, all of which allow UNITY to evolve and continue to meet their changing needs, ultimately, aiming at driving revenue for customers and partners.”
UNITY Mobile has introduced a powerful new features XHTML widget allowing users to incorporate custom HTML code directly into their mobile websites. With the newest release of UNITY’s 3.1 platform, partners can now appreciate and even move powerful solution to grow their customer portfolio. Furthermore, UNITY’s easy to use integration with standard CMS systems, allows customers greater flexibility allowing for greater cross platform support.
To view UNITY Mobile’s new features through a brief product demo on Youtube, please click here:
About UNITY Mobile:
UNITY Mobile is a cloud-based mobile services provider that enables organizations to easily leverage Internet strategies and operations directly in the mobile channel. UNITY’s innovative publishing, management and marketing platform enables brands and advertisers to rapidly build on core digital media investments and processes and seamlessly access new mobile audiences. For further information, please visit www.unitymobile.com
Who they are: Canyon Creek, a Canadian restaurant chain that focuses on quality ingredients, delicious food, decore, and service.
What is unique about this site: The mobile reservation system is a great way for any restaurant to create better access for the customer, and to increase sales.
Where you can find the site: http://m.canyoncreekchophouse.com
Why we like it: Need to find out quickly where one of their restaurant locations are? The location based service, integrated with Google maps helps drive foot traffic. Furthermore, the all important mobile reservation system integrated on their mobile website, should become a standard when restaurants are designing mobile websites.