The Value of Extending Mobility to the SMB
Mobile phone usage has soared as users come to depend more on the convenient device in their pockets, over a heftier computer counterpart. A 424-page Morgan Stanley Report stated that half a billion people accessed mobile internet in 2009, with usage expected to double within 5 years. By 2015, mobile web usage will overtake PC usage. Many mobile web users already rely on mobile web only, not having a desktop, tablet, or PC, including 25% of all US mobile web consumers.
Providing mobile web services to the SMB is an opportunity still in its prime. Web services providers can offer customers a flexible, easily integrated mobile web services package, which make building an optimized mobile website a breeze, and having a mobile app just as easy.
What is an Optimized Mobile Website?
When you search the web on your mobile phone, you may notice how some mobile websites are:
- too small to read
- too difficult to navigate
- not user-friendly
Who suffers from this breach in functionality?
The consumer does not have the desired convenience and ease of use anticipated with the ownership of a smart phone.
The business suffers for not making their core offering available to the vast and daily growing mobile phone population.
With today’s phones, mobile navigation and search should be easy. Users are searching for an enjoyable, interactive mobile experience. If the business does not present itself well or clearly to mobile phone viewers, the potential customer will opt for a competitor’s services.
Why SMBs are Not Already Mobile
Businesses express a need for mobile services, but have to meet too much criteria to have a full range of mobile services. Mobile businesses have a competitive advantage, but taking a business mobile can be too complicated, expensive and daunting.
If I own a spa and want to offer my customers the ability to view my services, make appointments, find my location from their phone, receive loyal customer promotions, and use marketing tools like SMS and QR Codes, I have to find different companies to:
- Build a mobile website
- Build an application
- Manage my advertising
Although mobile services would improve my business, I would not invest the money, due to the required budget and effort. Does that mean I am not intrigued by offering an optimized mobile website or application? Certainly not.
Web Services Providers Can Make Going Mobile Painless
UNITY Mobile offers advanced and customizable mobile services in one, easy to use platform. Hosters, ISPs, telcos, and directories can offer mobile like an application, right from a control panel. The SMB need for mobile services exists, but UNITY Mobile’s unique product makes offering mobile scalable for the web services provider and convenient for the customer.
If I am an SMB looking for a hosting company, I will compare offers. If I see one offers a mobile package, I will choose that company to host my sites. Why?:
- Mobile services are an intriguing and new product.
- Smart phone usage is drastically growing.
- Any business could grow from having a user-friendly, well-designed mobile website, in the same way existing websites are used to channel customers and make a statement.
Bringing Web and Mobile Together
Web and mobile can go hand-in-hand. Hosters can take full advantage of what happens on the desktop computer and the phone. It just takes the right product and a quick implementation, to expand a portfolio and the number of registered domains.
If you would like more information about how you can add UNITY Mobile to your portfolio, please contact us, and we will respond very shortly. Please also visit our Web Services Providers page for a more detailed look at how you can offer your customers mobility.
UNITY Mobile will be attending WorldHostingDays conference from March 22-25, in Germany.
UNITY offers hosters, telcos, and directories a seamless solution to mobilize entire portfolios from one easy to use platform. The mobile industry is growing on a daily basis, shaping our work and personal lives. SMB customers are looking for ways to provide online services optimized for mobile phones, but at this point of time, cannot find a single solution for all their mobile requirements.
UNITY Mobile enables hosters to fill the gap for growing mobility needs, by providing the best product for scalability, cost, and ease of use. UNITY Mobile extends mobility with a mobile website builder, application publishing tool, SMS capabilities, and marketing campaign tools, accessible from a single-sign-on control panel. With customizable features, tight integration, and advanced APIs, UNITY will increase ARPU and provide packages ideal for any vertical.
WorldHostingDays is the world's largest hosting event, bringing together leading decision makers from America, EMEA, and APAC. Please visit our Web Services Providers page for more details about the UNITY Mobile offering, and if you are interested in setting up a meeting at the event, please contact us.